What is Exhibition Design?

What is Exhibition Design?

by Jan LorencLee Skolnick,Craig Berger

Practical tool to unlock the mechanics of exhibition design and production

What is Exhibition Design? is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows – every field that applies graphic information to place and object.

This unrivalled handbook is a guide to the world of exhibition design, exploring what constitutes successful design and how it works. It clarifies the roles of the various design skills involved in exhibition design, as new technology and materials expand the possibilities for both form and function.

What is Exhibition Design? provides a stunning, diverse portfolio of cutting-edge work from designers and studios around the world. Like the other titles in the Essential Design Handbooks series, this will be essential reading for every professional and student involved with exhibition design.

About The Author

Jan Lorenc’s reputation is not built on a signature style but on versatility. The Polish-born Lorenc structures his design firm around exploring the context of history and culture into any design program. His team of multi-disciplined architects, industrial designers, interior designers andgraphic designers carry out the diverse range of projects including architectural signage, exhibition, environments, and branding. The key to 30 years of accomplishments with his Roswell, Georgia-based firm is to understand, digest, and develop narratives that provide meaningful and innovative experiences.

Lorenc graduated from Illinois Institute of Technology, Institute of Design receiving a BS in Industrial Design and an MS in Visual Design. After working for Ted Peterson Associates, and having designed the now prolific Target logo brand, he moved to Atlanta, GA and founded Lorenc Design. Lorenc received an additional MS in Architecture at Georgia Institute of Technology, where he met and later partnered with Korean-native Chung Youl Yoo. Together, Lorenc+Yoo Design is a 12-person operation with international partnerships in Dubai, UAE and Seoul, South Korea.

Mr. Lorenc has been chosen as one of the 25 monuments to environmental graphics by the Society of Environmental Graphic Design on its 25th anniversary annual meeting. He has also been honored both nationally and internationally by Print Casebook’s Best in Environmental Design and Best in Exhibition Design, awards from Institute of Design, Graphis, ID Magazine, HOW Magazine, Exhibitor Magazine, Signs of the Times, American Institute of Graphic Arts, American Institute of Architects, and many more. Mr. Lorenc has been chosen for the Advisory Board for the College of Architecture at Georgia Institute of Technology. In addition to awards and other honors, Lorenc+Yoo Design works are featured in numerous publications such as Jorg Boner’s Grand Stand: Design for Trade Fair Stands and Exhibitions, Vol. 1, Graphis Inc.’s Designers USA, Wayne Hunt’s Environmental Graphics: Projects & Process, Martin Pegler’s Designing the World¹s Best Exhibits, and Conway Morgan’s Trade Fair Design Annual 2002-2004.

Lee H. Skolnick synthesizes art, science, and architecture to create memorable and meaningful experiences. He unlocks each project’s “motivating story” to inspire imagination, curiosity, and understanding. For over twenty-five years, Mr. Skolnick has passionately developed and pursued a singular approach to architecture over a broad spectrum of design projects. Based on his belief that architecture shares with other art forms the potential to embody and convey ideas and meaning by the specific means of interpretation and narrative, Mr. Skolnick has sought to unearth the unique themes and concepts which characterize each situation, and to translate them into architectural expression.

Breaking down the barriers between disciplines, Mr. Skolnick has created an extraordinary firm where more than 35 designers and educators work side by side. By making a thorough exploration and translation of content the starting point for design, he has brought depth, authenticity, and vision to an enormous array of diverse projects around the country. His residential projects have been recognized as works of fresh innovation and inspiration.

By applying his unique design approach to the broadest possible range of project types, Mr. Skolnick has proven the efficacy of what he calls “Architecture as Interpretation”, and he has been recognized internationally for this work. Since the 1980’s, he has often been honored as “best of” in numerous design types and has been awarded Architectural Digest’s “AD100”, Cooper Union’s “Achievers Under 40, House & Garden’s Design Obsession, the Presidential Citation for Outstanding Achievement from Cooper Union, The Best of the Best Home Book’s House of the Year and local, state and national AIA Honor Awards. Mr. Skolnick has also been elevated to the prestigious College of Fellows of the American Institute of Architects.

In addition to being the subject of major international coverage in the design press, proof of his influence can be found in over 100 articles in non-design publications. Reports about his design process clarify for the layman the significance of a building’s “narrative”, and illustrate the evocative linguistic power of materials and detail in creating meaningful design experiences.

Craig Berger is Director of Education and Professional Development for the Society for Environmental Graphic Design(SEGD). Craig started as a preservation architect with John Milner Associates before managing sign and streetscape programs for the Foundation for Architecture starting in 1996. In his capacity there Craig became an expert in urban sign and interpretive programs, completing studies and focus group testing on color, wayfinding, accessability and maintenance /management issues. Craig has advised a number of cities and heritage areas around the country in how to develop their own urban sign programs including financing, design and maintenance including Lancaster PA, Philadelphia PA, Washington D.C., and Miami Beach FLA. Also in his work at the Foundation Craig did a large scale survey on streetscape issues and permitting that resulted in two educational brochures on the subject in use by the city, as well as develop educational programs on urban design and neighborhood redevelopment.

Since joining SEGD in 2002 Craig has developed an educational and training program for the organization based on designer competencies and has also developed an outreach program in universities and other design associations. Internally Craig has worked to expand design knowledge through an extensive educational program of workshops, lectures, teleconferences and publications in three specific areas: Wayfinding, Information Design, and Exhibition Design. He has also spearheaded specific coursed accessability, wayfinding, sign systems, exhibition design and Universal design.

Craig has also developed a program to spearhead the placement of environmental graphic design and exhibition design programs in universities. In the process of developing this program Craig has taught wayfinding design at Florida International University, Iowa State University, and Kent State University and is currently developing exhibition design programs at the University of Liecester and Fashion Institute of Technology.

Currently Craig is spearheading a testing and educational program with SEGD on developing a set of universal healthcare symbols on behalf of Hablamos Juntos with the Robert Wood Johnson Foundation. Craig also recently wrote the book Wayfinding: Designing and Implementing Graphic Navigational Systems, published by Rotovision in November 2005.

Craig has a bachelor of arts and a bachelor of architecture from the Pennsylvania State University (1993), and a Masters of Business Administration from Temple University (1999) with a concentration in International Business.

reference_ http://www.rotovision.com/description.asp?isbn=978-2-940361-66-3#


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